Simple Process

From URL to Full Strategy
in Under 60 Seconds

Paste any URL. MIA Optimize fetches the page, checks 47 SEO signals, scores your AI citability, extracts your Brand DNA, and generates content — automatically.

Step-by-Step Walkthrough

Every step a user takes from account creation to generating their first piece of brand-aligned content.

1
Account Setup
Create your free account

Sign up using Google Sign-In or email. Phone verification via SMS (Africa's Talking) is required for account security. The entire process takes under 2 minutes.

No credit card required for the free plan. Your first complete website audit is free — forever.
2
Run Your Audit
Paste your URL and target keyword

From your dashboard, go to SEO Audit and enter the URL of any page you want to analyse — your homepage, a product page, a blog post, or any URL. Add your primary target keyword for keyword density analysis.

No browser plugin, no code installation, no Google Search Console connection required. MIA Optimize fetches and analyses the live page directly in real time. Works on any website regardless of platform — WordPress, Shopify, custom-built, or anything else.
3
Your Scores
Get your full analysis in under 30 seconds

Within 30 seconds, MIA Optimize returns a complete six-dimensional analysis of your page:

SEO Score (0–100): 47 signals — title tag, meta description, canonical URL deep analysis (HTTPS mismatch, www conflicts, self-referencing check), schema markup, H1/H2 hierarchy, keyword density, internal links, HTTPS, keyword recommendations, and more.

Content Score (0–100): Flesch readability, word count, tone detection, intent classification, active/passive voice ratio, and Q&A structure.

GEO Score (0–100): AI citability — FAQ schema, definitional language, authority citations, and Q&A format coverage. This is your likelihood of being cited by ChatGPT, Gemini, or Perplexity.

Mobile Speed + Desktop Speed: Live Google PageSpeed API v5 scores.
4
Fix It
Review your prioritised issue list

Every audit returns a three-tier issue list: Critical issues (fix immediately), Warnings (fix soon), and Passes (already good). Each issue includes a plain-English explanation and a specific recommended fix.

Issues are ranked by estimated SEO impact — so you always know what to fix first. According to Backlinko's analysis of 11.8 million Google search results, pages that fix their top-priority SEO issues rank 3.8× more often in top-10 positions.
5
Paid Plans
Extract your Brand DNA

On Starter, Pro, and Agency plans — go to Brand DNA and choose your mode. Existing Website: select a past audit and the AI extracts your brand profile from scraped content. New Website: fill in 8 fields about your business — no live site required.

Your Brand Kit includes: Primary and secondary tone of voice · Value proposition · Target audience profile · Pain points (top 4) · Brand language patterns (power words, avoided words, sentence style) · Content style · Unique differentiators · CTA style · Strategic advisory notes for the East African market.

The Brand Kit is stored in your account and automatically used by both the Content Writer and Social Content tools to keep all generated copy on-brand.
6
Generate Content
Write full pages with Content Writer — or generate social posts across 7 channels

Content Writer: Go to Content Writer, select an audit or switch to New Website mode, choose your content type (Web Page or Blog Post), and generate complete SEO-ready copy — meta tags, headings, body sections, FAQ, CTAs, and LSI keywords in one click.

Social Content: Go to Social Content, select your audit, choose a channel, and enter a topic. The AI generates channel-specific content matched to your Brand DNA tone.

Content Writer outputs: Meta title · Meta description · H1 · H2 sections with 200+ word body copy · H3 subsections · East Africa-specific FAQ section · Primary CTA · Secondary CTA · LSI keyword list.

Social Content channels: Instagram · Facebook · LinkedIn · Twitter/X · TikTok · YouTube descriptions · Email campaigns — each with brand consistency scoring.

What Your Scores Mean

Every audit returns six scores. Here's exactly what each one measures.

🔍
SEO Score
47 ranking signals checked against Google's documented ranking factors and research from Backlinko, Moz, and Ahrefs. Covers technical SEO, on-page SEO, and link signals.
0–59 Poor
80–100 Good
📝
Content Score
Measures readability (Flesch-Kincaid), word count adequacy, tone (professional/casual/technical), user intent classification (informational/transactional), and active voice ratio.
0–59 Poor
80–100 Good
🤖
GEO / AI Score
Measures AI citability across 4 signals: Q&A structure (25pts), FAQ schema markup (25pts), definitional language density (25pts), and authority citations (25pts). The only GEO score in East Africa.
0–39 Not citable
80+ AI-ready
📱
Mobile Speed
Live Google PageSpeed API v5 score for mobile. Reflects Core Web Vitals: LCP (Largest Contentful Paint), INP (Interaction to Next Paint), and CLS (Cumulative Layout Shift). Google uses this as a ranking signal.
0–49 Slow
90+ Fast
💻
Desktop Speed
Same PageSpeed v5 analysis for desktop. Desktop and mobile scores differ significantly because Google uses separate algorithms for each. Most East African websites score higher on desktop than mobile.
0–49 Slow
90+ Fast
📊
Overall Score
A weighted composite of all five scores. SEO and Content carry the highest weighting. The Overall score is what most users use to track improvement over time as they fix issues and re-audit.
0–59 Fix urgently
80+ Healthy

Why MIA Optimize
vs Global SEO Tools

The things no other SEO tool does for East Africa.

🇰🇪
Priced in KES
Global tools cost USD 99–199/month — equivalent to KES 13,000–26,000. MIA Optimize starts at KES 1,500. Pay with M-Pesa or card, no currency risk.
🤖
GEO Score — the only one in EA
No other SEO tool in East Africa measures AI citability (GEO optimization). As 67% of EA users now use AI for research, this is a critical gap. MIA scores it in every audit.
🧬
Brand DNA built for East Africa
The AI is trained with East African market context — it understands Nairobi startup culture, Uganda's growing SME sector, and East African consumer behaviour patterns.
30-second full audit
Global tools take 10–30 minutes for a comparable report. MIA Optimize returns a full 6-dimensional analysis in under 30 seconds — no waiting, no queuing.
📣
Content that actually sounds like you
Generic AI content doesn't sound like your brand. By extracting your Brand DNA first, MIA's content writer produces output that is genuinely on-voice for your specific brand.
🏆
Competitor analysis with LLM insight
Not just side-by-side scores — MIA uses AI to explain why competitors outrank you and gives specific, prioritised actions with effort and impact estimates.

Ready to See Your Score?

Run your first audit free — no credit card, no setup, no waiting. Paste your URL and see exactly where you stand in under 30 seconds.

Free forever · M-Pesa accepted · Cancel anytime