Platform Features

Everything Your Website
Actually Needs

A complete website intelligence platform — not just another SEO checker. Six tools, one platform, priced in KES.

Feature 01

Website Audit —
47 SEO Signals

Paste any URL and get a complete six-dimensional analysis in under 30 seconds. MIA Optimize checks every signal that Google's ranking algorithm actually uses — not vanity metrics.

  • Title tag — length, keyword inclusion, uniqueness
  • Meta description — length, keyword signal, compelling copy
  • H1 / H2 hierarchy — structure, keyword alignment, count
  • Canonical URL — deep analysis: self-referencing check, HTTPS/HTTP mismatch detection, www vs non-www conflict, multiple canonical detection, scored 0–100
  • Schema markup — Organisation, FAQPage, Product, BreadcrumbList detection and type identification
  • Open Graph tags — og:title, og:description, og:image completeness
  • Keyword density — target keyword occurrence and stuffing risk detection
  • Content word count — adequacy scoring for ranking competitiveness
  • Internal links — count, anchor diversity, PageRank distribution signals
  • HTTPS — protocol security and mixed-content detection
  • Keyword recommendations — related terms, LSI variations, local intent keywords
Research: Backlinko's analysis of 11.8 million Google search results found that pages scoring in the top tier across these signals rank 3.8× more often in top-10 positions.
Audit result — plus.miaglobalstudios.com
SEO
86
Content
91
GEO / AI
74
Mobile
92
Desktop
99
Overall
88
Meta description too long (246 chars — max 160)
Canonical: HTTP on HTTPS page — ranking signals leaking
H1 keyword alignment — could be stronger
Schema markup: Organisation + FAQPage ✓
34 internal links found ✓
Feature 02

GEO Optimization —
AI Citability Score

GEO optimization (Generative Engine Optimisation) is defined as the practice of structuring website content to be cited by AI tools — ChatGPT, Google Gemini, and Perplexity — when they answer user questions.

MIA Optimize is the only website audit tool in East Africa that scores your GEO readiness. As 67% of East African users now use AI for product research (DataReportal, 2024), this is a direct revenue signal.

  • FAQ schema markup — presence and correct implementation
  • Definitional language — "X is defined as..." pattern detection
  • Q&A content structure — question-style headings that AI prefers
  • Authority citations — "According to..." signals AI tools trust
  • GEO score from 0–100 with fix recommendations for each signal
Research: Authoritas (2024) found that pages implementing all four GEO signals are cited 4× more often in AI-generated answers than pages without them.
🌐 GEO / AI Score: 74/100
Q&A Structure
25/25
📋
FAQ Schema Markup
25/25
📖
Definitional Language
14/25
📊
Authority Citations
10/25
Fix to increase score:
Add 3–5 "X is defined as..." sentences. Add "According to [source]..." data points. These two fixes alone could raise your GEO score from 74 to 90+.
Feature 03 — Paid Plans

Brand DNA
Extraction

Brand DNA extraction is defined as the automated process of detecting a business's tone of voice, value proposition, target audience, pain points, and messaging patterns — either from your live website or via a simple business description form.

Two modes: Select a past audit to extract from an existing site, or choose New Website to describe your business manually — no live website required. Once extracted, your Brand Kit is stored in your account and used automatically by the content writer and social content tools.

  • 🌐 Existing Website mode — AI extracts directly from scraped page content
  • ✨ New Website mode — fill in 8 fields; AI builds your Brand Kit from scratch
  • Tone of voice — primary and secondary (professional, playful, technical, bold...)
  • Value proposition — what unique problem your brand solves and for whom
  • Target audience — who buys, their profile, and why they buy
  • Pain points — top 4 problems your audience faces
  • Brand language — power words, avoided words, sentence style
  • Unique differentiators and CTA language patterns
  • Strategic advisory notes — East Africa market-specific recommendations
🧬 Brand DNA — MIA Optimize
Tone
TechnicalAuthoritativeDirect
Value Proposition
East Africa's only website audit tool that scores both SEO and AI citability — in under 30 seconds, priced in KES.
Target Audience
Kenyan SMEs and digital agencies managing 2–20 client websites, aware that SEO matters but lacking the tools or budget to fix it systematically.
Pain Points
USD tool costsLow rankingsNo brand voiceAI invisibility
CTA Style
Direct, action-first — "Start Free Audit →", "Run Now", "See Your Score"
Feature 04 — Paid Plans

Competitor
Analysis

Enter your primary URL plus up to 3 competitor URLs. MIA Optimize scrapes and scores all of them, then uses AI to explain why they outrank you and what to do about it — with specific, prioritised actions.

  • Side-by-side SEO scores with consistent scoring across all sites
  • Keyword frequency analysis — their top 25 keywords with actual occurrence counts
  • Keyword gap analysis — what they rank for that you're missing and why it matters
  • Heading comparison — their H1/H2/H3 structure vs yours, with headings worth adding
  • Content depth analysis — topics they cover that you haven't addressed
  • Schema markup comparison — which structured data types each site has
  • Technical comparison — canonical, OG tags, viewport, mobile-readiness per site
  • AI-generated wins, losses, and prioritised action items with effort ratings
  • Starter: 1+1 competitor · Pro: 1+3 · Agency: unlimited
Competitor comparison
Your Site
67
Competitor 1
85
Competitor 2
72
Top action item: Competitor 1 has schema markup on all pages. Adding ProductSchema and FAQPage schema to your top 3 landing pages could close a 12-point SEO gap.
Feature 05 — Paid Plans

Content Writer —
Full Page & Blog Copy

Generate complete, SEO-ready page content informed by your audit data and competitor analysis. The Content Writer produces full meta tags, H1–H6 heading structure, body sections, FAQs, and CTAs — not generic AI output.

Two modes: Select a past audit for data-driven content, or switch to New Website mode and enter your keyword, business name, industry, and audience — no audit required.

  • Meta title and meta description — keyword-optimised, within character limits
  • Full heading hierarchy — H1, H2s, H3 subsections (200+ words per section)
  • Mandatory FAQ section — 4 Kenya/East Africa-specific questions and answers
  • LSI keyword variations — related terms for topical authority
  • Primary and secondary CTAs — matched to your Brand DNA tone
  • Blog post mode — introduction, H2/H3 structure, conclusion, internal link anchors
  • Powered by your Brand DNA — content sounds like your brand, not generic AI
Content Writer — Generated output
Meta Title
Skincare Products Kenya | Natural Beauty — Yetu Beauty
H1
Kenya's Premium Natural Skincare — Products That Work for African Skin
FAQ (GEO-optimised)
Q: What skincare products work best for Kenyan skin?
A: Products formulated for higher melanin content and East Africa's humidity levels...
LSI Keywords
natural skincare Kenya African skin tones Nairobi beauty melanin skincare organic moisturiser
Feature 06 — Paid Plans

Social Content —
7 Channels, On-Brand

Select a channel, add a topic, and the AI generates content that embeds your keyword, matches your Brand DNA tone, and is formatted correctly for that platform. Every post is anchored to your audit data — not guesswork.

📸
Instagram
Caption with hook, body, CTA, and 5–8 keyword-anchored hashtags
👥
Facebook
Conversational post with pain-point hook and shareable CTA
💼
LinkedIn
B2B thought leadership: Hook → Insight → Evidence → CTA
🐦
Twitter / X
Thread starter + 3 follow-up tweets with engagement hooks
🎵
TikTok
Video script hook and on-screen caption with trending angles
▶️
YouTube
SEO-optimised video description with timestamps and keyword clusters
📧
Email
Subject line + preview text + body copy with personalisation tokens
🔁
Brand Consistency
Every post scored for brand consistency — flagged if it drifts from your Brand DNA
Feature 07 — All Plans

Bot Monitor —
AI Crawler Intelligence

Know exactly which AI systems and search engine bots are crawling your website — and whether they can access your content. Most East African businesses have no idea that ChatGPT, Google-Extended, and Perplexity are already visiting their sites.

  • Real-time detection of AI crawlers — GPTBot, Google-Extended, PerplexityBot, Anthropic-AI
  • Traditional search engine bots — Googlebot, Bingbot, Applebot
  • Blocked vs allowed status — know if your robots.txt is blocking AI indexing
  • Crawler frequency trends — which bots visit most and how often
  • Instant alerts — get notified when a new crawler type is detected
  • Actionable: if GPTBot is blocked, you're invisible to ChatGPT — fix it here
Why it matters: If GPTBot is blocked in your robots.txt, ChatGPT cannot index your content and will never cite your business — regardless of how good your GEO score is.
👁 Bot Monitor — Live Activity
GPTBot (OpenAI)
47 visits
allowed
Googlebot
312 visits
allowed
Google-Extended
89 visits
allowed
PerplexityBot
23 visits
blocked
Bingbot
156 visits
allowed
Anthropic-AI
8 visits
allowed
⚠ PerplexityBot is blocked in robots.txt — your site cannot be cited by Perplexity AI. Fix this →

Start Using All of This
For Free

Your first full audit is free — no credit card, no setup. Unlock Brand DNA, content generation, and competitor analysis from KES 1,500/month.

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